We hear you. You filled out the intake forms. You sent over your child's diagnosis. You've been waiting, and waiting, and now you're wondering: What is taking so long?
If you've ever felt frustrated by the insurance approval process for ABA therapy, you're absolutely not alone. Many families come to us expecting that getting started is as simple as submitting a form and waiting a few days for a rubber stamp. The reality? It's much more involved than that, and we want to pull back the curtain so you can see exactly what's happening behind the scenes.
This isn't about making excuses, it's about building trust through transparency. Because when you understand the process, those waiting periods make a lot more sense, and you'll know that we're working hard on your behalf every single day.
The Common Misconception: "It's Just One Form, Right?"
Here's what many families picture: We send a single form to your insurance company, they glance at it, check a box, and boom, services are approved.
If only it were that simple.
The truth is, getting insurance approval for ABA therapy involves multiple layers of documentation, verification, and review. And here's the part that surprises most families: we actually have to go through this entire process twice, once just to get approval for an assessment, and then all over again to get approval for the actual therapy services.
Let's break down what's really happening.

Phase One: Getting Approved for an Assessment
Before your child can even be assessed by one of our BCBAs, we need insurance authorization. This first phase involves several critical steps that all have to happen in a specific order.
Matching the Right Forms to the Right Plan
Every insurance company is different, and even within the same company, different plans have different requirements. We can't just use a generic form and hope for the best. Our team has to:
- Identify your specific insurance plan
- Locate the exact forms required for that plan
- Ensure we're completing those forms according to that insurer's specific guidelines
If we grab the wrong form or fill something out incorrectly? That's an automatic delay. Insurance will kick it back, and we'll have to start over. This is why our team takes the time to triple-check everything before submission.
The Submission Process
Once we've verified that all documentation is accurate and complete, we submit everything to your insurance company. But even this step requires precision. Missing a single piece of information, even something that seems minor, can cause your request to be flagged for additional review or returned to us entirely.
We're talking about delays that can add days or even weeks to your timeline. So we make sure everything is buttoned up before it goes out the door.
What Insurance Is Looking At
Once your insurance company receives our request, they don't just glance at it and approve. They conduct their own thorough review.
Clinical Appropriateness
Insurance companies want to verify that ABA therapy is clinically appropriate for your child. They're reviewing the diagnosis, the supporting documentation, and whether the requested services align with your child's specific needs.
The Roadmap Requirement
Here's something many families don't realize: insurance companies require us to provide a roadmap for treatment. They want to see a plan that outlines:
- What skills your child will be working on
- How we'll measure progress
- Transition and discharge planning
Why? Because insurance companies want assurance that they're not approving open-ended services with no clear direction. They need to see that we have a thoughtful plan for helping your child master skills and eventually transition out of intensive services. This documentation takes time to prepare properly.

Phase Two: The Whole Process Repeats
Here's where things can feel especially frustrating for families. Once the assessment is complete and our BCBA has developed a comprehensive treatment plan, we don't just automatically start therapy.
We have to go back to insurance and request approval all over again, this time for the actual services.
This second authorization request is even more detailed because we're now asking for approval of specific service codes, each with its own set of requirements.
Understanding the Codes
Insurance doesn't just approve "ABA therapy" as a blanket service. They approve specific CPT codes that correspond to different components of treatment:
| Code | Service | What It Covers |
|---|---|---|
| 97151 | Assessment and Re-Assessment | Initial and ongoing assessments (including reassessments) |
| 97155 | Supervision by BCBA | Oversight and clinical direction provided by the supervising BCBA |
| 97153 | Direct Therapy by RBT | The hands-on therapy sessions with your child delivered by an RBT |
| 97156 | Caregiver Training / Family Guidance | Caregiver training and family guidance to support carryover at home and in everyday routines |
Each of these codes must be individually requested and approved. And they're not approved indefinitely, insurance authorizes a specific number of units for each code, typically covering a 3 to 6-month authorization period.
Once that period ends? You guessed it, we go through the re-authorization process again to continue services.
Why Calling Insurance Can Be Misleading
We completely understand the urge to call your insurance company directly for updates. You want answers, and you want them now. We get it.
But here's something important to know: the information you receive from a basic insurance representative may not tell the whole story.
When you call, you'll typically speak with a general customer service rep who can see basic information in the system. They might look at your file and say, "Yes, services are approved!"
The problem? They may be seeing that the assessment is approved, not the therapy services. Or they might not be looking at the specific codes required for ABA. Without understanding the nuances of codes like 97151, 97155, and 97153, they simply see "approved" and pass that information along.
This can understandably create confusion and frustration when you call us expecting to start therapy, only to learn we're still waiting on authorization for the actual treatment services.
We need written approval for every specific code before we can ethically and legally begin services. A verbal confirmation from a phone rep doesn't meet that standard.

What We're Doing Behind the Scenes
While you're waiting, please know that our team is actively working on your behalf. Here's a glimpse of what's happening:
- Verifying your specific plan requirements so we submit the right documentation the first time
- Preparing detailed treatment roadmaps that satisfy insurance requirements while staying true to your child's individualized needs
- Triple-checking every submission to avoid delays from incomplete or incorrect information
- Following up with insurance to track the status of pending authorizations
- Coordinating between departments when insurance requests additional documentation
We know the waiting is hard. We wish it were faster too. But every step we take is designed to protect your family from unnecessary delays down the road and ensure that when services do begin, they're fully authorized and covered.
We're on Your Team
If there's one thing we want you to take away from this, it's that we're working just as hard as you are to get services started. The insurance process is genuinely complex, and there are many moving pieces that have to align perfectly.
We also want you to know that your questions are always welcome. If you're wondering about the status of your authorization or want to better understand where things stand, please reach out to us directly. We'd much rather have that conversation with you than have you receive confusing or incomplete information from an insurance rep.
Your child's care matters deeply to us, and so does your peace of mind. Thank you for your patience and for trusting us to navigate this process alongside you.
Have questions about getting started with ABA therapy in Texas or North Carolina? Reach out to our team: we're here to help guide you through every step.
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